Hindustan Zinc

SAP B2B Commerce
Implementation at HZL

The market leader in zinc, lead, and sulphuric acid business, HZL’s core business comprises mining and smelting of zinc and lead along with captive power generation. It is India’s only and the world’s largest Integrated Producer of Zinc.

Hindustan Zinc Client
Metals & Mining Industry



Current situation – all customer service (call center) based ordering, and offline customer onboarding in SAP ERP (time-intensive process)


Required the integration and automation of a complex hedging process; order needs to be confirmed by both SAP ERP and JPMC (LME price service provider)


The key pain point was the lack of smaller B2B customers using their services; The aim of this project was to cater to this market, increase revenue and digitize customer onboarding


For customer registration, the GST validation was required to be done in real-time to authenticate before onboarding the customer


SAP To HDFC Integration – Customer registration creates a virtual account with HDFC for each approved customer; the balance in the virtual account is to be visible in real-time

Solution Overview

SAP Commerce Cloud 1905 & Integration with SAP ERP (ECC) using SAP Commerce Platform Integration (SCPI). Live price integration with JPMC (for metal prices), KPMG GST API Integration, Twitter feed integration with HZL’s Twitter handle, “News & Updates” integration with HZL main website & HDFC Virtual Account Integration.

Why SAP Commerce Cloud

SAP provided a fully managed robust and scalable cloud solution with niche implementation partner -1Digitals

Integrates well with the current technology ecosystem in place; real-time integration with SAP ERP

Implementation Success

Implemented the complex B2B Customer Portal in under 6 months

First of its kind portal to be implemented in India with live LME price integration

End-to-end automation from customer onboarding-order, placement-order processing with real-time integration with SAP ECC



Customer onboarding is completely digital, simplified and easier to track and manage


There is predictability in business now; they have an increased control and visibility on the margins


Live price visibility (updated every 5 seconds) throughout the checkout journey; increased transparency and more control for the end-users to place orders


Self-service capabilities for the end-user to manage their profile, account detail and access order related resources decrease the load on the HZL’s CSR team


Customized reports (specifically order related) for HZL to leverage for compliance and help their internal audits

What specific partner expertise helped the customer to succeed?

With a niche focus on Commerce implementations, 1Digitals’ extensive experience with working on similar projects provided a significant productivity advantage.

1Digitals B2B accelerator built on SAP Commerce had an impact on reducing the project timeline.

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